Because a client’s first impression of you is your brand.
Your company probably carefully considered your name, logo, motto, and visual identity to cater to your local market. While your brand may be perfectly suited to your local environment for various reasons, it’s time to ask yourself: “Does my brand appeal to a global audience?” Many reputable Asian tech companies have created global versions of their names, logos, and identities to make them more approachable and attractive to international customers. Sunrise helps our clients to develop a brand, visual identity, core message, and front-end user experience that appeals to all customers, while staying true to our clients’ core values. Our team of expert designers, branding specialists, copywriters, and developers will work with you to create a brand identity that you can be proud of. And by having a locally savvy brand, all of your other objectives get easier. Marketing is more effective when it’s easy to remember your name. Because a client’s local name, logo, and brand voice are so crucial, we combine the expertise of our team with focus groups and consumer polling data to make sure that the client’s new branding “works” in the long run.
Sunrise can help you to craft a brand that’s worth sharing with the world.
Company and Product Names
Logo Design
Core Messaging and Slogan
Style Guide and Visual Identity
Website UX
Product packaging
Content and Media
Make the story you tell your customers unforgettable.
Expanding to a new market means telling the story of your company and products in new ways rather than simply translating it into English. Whether it’s getting more shares for a social media post, leaving a good impression from your brochure, or boosting your clickthrough rate from newsletters, having well-crafted localized content accompanied by the right media is essential. When we develop content and media for our clients, we carefully read and interpret your local materials to extract the core messages and ideas, and then create original content with your core ideas and a global audience in mind. Once your content is refined, our team of designers presents your content in an appealing and intuitive way, accompanied by the right media so that it makes an impact.
Your story is unique. Let us help you tell it to the world.
Website Content
Video and VR production
Translation
Brochures
Graphic Design
PPT / pitch deck
Social media post content
Infographics
Newsletters and e-fliers
Search Engine Optimization
87% of shoppers begin product searches online. Show up when they search.
Search engine optimization (SEO) is crucial not only for generating leads and new customers, but also for allowing users to do research on your company to make sure that you’re a trustworthy and legitimate company. While each country’s SEO work will differ, 86% of global search happens on Google. Ranking highly on Google matters: 75% of people will never scroll past the first page on a Google search. Understanding effective SEO tactics on Google is crucial to reaching a global target audience. Our team works with our clients to refine a keyword strategy, optimize your website for those keywords, and constantly publish content about you to climb global and regional search rankings for the terms that matter most to our clients. From small blogs, to knowledge platforms, to relevant fora, our SEO work will improve your search visibility and seed positive discussion about your company and your products.
