Market Entry and Analysis
Because getting it right the first time is always easier than fixing it later.
Entering a new international market requires careful planning and research. It’s tempting to simply dive in to a new market, “see how things go”, and solve problems as they emerge, but taking an ad-hoc approach to international expansion carries risks: making a bad impression in your new market, failing to comply with local laws, or wasting time and money on repricing and re-branding. Sunrise’s market entry and analysis service helps you to answer the key questions you have about your new target market.
Sunrise helps you answer these core questions so that you enter your target market prepared to succeed. Our market entry reports are all completely customized and original, combining the expertise of our team with data gathered from data mining, polling, benchmarks, and multilingual research.
Market Size:
How big is this new market, and what opportunities arethere
for your company?
Competitors and Pricing:
Who are your competitors, and what is the market price for your product?
Customer Demographics:
What are the consumer segments, and which are underserved? How might the market respond to your value proposition?
Legal:
Do you need to register a local company, and how much does this actually cost? Are there regulatory concerns you should know about?
Customer Acquisition:
What channels exist for you to acquire new customers?
Which are right for you?
Customer Service:
What resources do you need to offer good customer service?
Growth Projection:
What are reasonable goals for revenue and growth in this market?
Due Diligence:
Are your potential partners trustworthy and reputable?
Communications and PR
International press stories to improve your global brand awareness.
A feature or mention in a prominent publication in your target market can be more immeasurably valuable as you work to make your company more visible. This is especially true since your international target audience probably don't read local media that have reported on you before. Yet navigating international earned and paid media is challenging, and PR norms differ significantly across countries. Sunrise helps your company to develop a long-term PR strategy so that your team gets features, mentions, and calls for comment on the stories at the center of your industry.
Cultivating earned media
Coaching your team for interviews
Curating paid media
Drafting press releases and white papers
Engaging community groups
Crafting applications for industry awards
Crisis Management
In the face of a PR crisis, only you will tell your side of the story.
Are you nervous about some expected negative global press coverage? You’re not alone. Sometimes, having a carefully written statement and giving an articulate interview can mean the difference between a balanced article about you or a negative hit piece. Let us help you navigate the challenges of telling your side of the story to international reporters so that your global press coverage is consistent with who you really are. And after the article is published, if you don’t like what you see written about you, we can help manage your online reputation to bring positive stories about you to light and push the negative stories farther down on search results.
Thoughtfully crafted official statements and press scripts
Interview coaching
Research about who’s writing about you so you can
tailor your responses
Reputation management support, increasing the search rankings of positive pieces and diminishing the impact of negative stories
