What We Do
We believe Asia is home to some of the world’s most innovative companies and most promising technologies. Yet, Asian companies must navigate many unique challenges when they expand abroad. At Sunrise, we help our clients gain international recognition for their work, forge connections with partners abroad, globalize their web and social media presence, and leverage events to open new opportunities. Whether it’s making your next conference or business development trip worthwhile, getting more foreign buyers for your products, or getting more press for your work, Sunrise stands ready to help you tell the world who you are.
PR & International Strategy to Foster Global Brand Recognition
Global Business Development to Forge Valuable Partnerships and Connections
Video Production and Social Media Management to Resonate with International Partners
Joining or Hosting Events that are Impactful to Your Global Brand
Developing a Global Brand
Asian Companies are increasingly becoming global giants, however, studies found:
Asian companies might be missing out on precious business opportunities or insights in global markets.
The Asian tech market is intensely competitive and increasingly saturated. Companies that succeed are often mature, agile, and innovative. Yet, Asian companies often face a challenging process of internationalizing their products and building a global brand.
Message:
Asian companies tailor their messaging and media to a local audience, which makes pivoting globally more challenging.
Network:
Company founders typically focus on building deep networks of connections within their local market, which are not as impactful on an international scale.
Events:
Local companies may struggle to actualize value from international conferences and host their own events outside their home country.
Trust:
International customers often have outdated and incorrect ideas about Asian working culture based on stereotypes.
Press:
Large Asian companies that are locally famous aren’t well-known abroad due to language barriers and different media platforms.
Culture:
Asian organizations and professionals exist in a unique working culture that often differs from western cultures.
Awards:
Asian companies may not receive the industry awards they deserve because of a lack of international awareness.
Materials:
Asian companies may have English-language websites, brochures, and social media accounts that lack professionalism and an understanding of the global market.
Our Partners and Clients
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