Sunrise
International
Sunrise: Transforming Asian Companies
into Globally Recognized Brands
At Sunrise,
We believe that Asia is home to some of the world’s most innovative companies and most promising technologies. Yet, Asian companies must navigate many unique challenges when they expand abroad. At Sunrise, we help our partners to gain international recognition for their work, forge connections with partners and clients abroad, globalize their web and social media presence, and leverage events to open new opportunities. Traditional ad and PR agencies will push you to inflate your ad spend or rack up billable hours for work you don’t need. Sunrise is different. We understand what it’s like to face the challenges of building an international business and appeal to a global audience from Asia’s unique business environment. Whether it’s making your next conference or business development trip worthwhile, getting more foreign buyers for your products, or it’s getting more press for the work you do, Sunrise stands ready to help you tell the world who you are.
PR & International Strategy to Foster Global Brand Recognition
Global Business Development to Forge Valuable Partnerships
and Connections
Video Production and Social Media Management to
Resonate with International Partners
Joining or Hosting Events that are Impactful to Your Global Brand
Developing a Global Brand
Asian Companies are increasingly becoming global giants, however, studies found:
These findings suggest that Asian companies might be missing out on precious business opportunities or insights in global markets.
The Asian tech market is intensely competitive and increasingly saturated. Companies that succeed are often mature, agile, and innovative, offering products that deserve to succeed internationally. Yet, Asian companies often face a challenging process of internationalizing their products and building a global brand.
Message:
Asian companies tailor their messaging and media to a local audience, which makes pivoting globally more challenging.
Network:
Company founders typically focus on building deep networks of connections within their local market, but these networks are not as impactful on an international scale.
Events:
Local companies sometimes struggle to actualize value from international conferences and host their own events outside their home country.
Trust:
International customers often have outdated and incorrect ideas about Asian working culture based on stereotypes.
Press:
Large Asian companies that are locally famous aren’t well-known abroad due to language barriers and different media platforms.
Culture:
Asian organizations and professionals exist in a unique working culture that often differs from western cultures.
Awards:
Asian companies may not receive the industry awards they deserve because of a lack of international awareness.
Materials:
Local Asian companies often have English-language websites, brochures, and social media accounts that lack professionalism and an understanding of a global market.
Your Problems, Solved
Brand visibility limited to local environment
International recognition and awards
Low impact conferences and ceremonial meetings
Relevant high-quality meetings at international expos and conferences
Important innovations unseen
Press conference or product releases that make a difference
Low trust among customers with whom you aren’t connected to
Fully built international web presence that international customers trust
Stereotypes about Asian companies
Authentic stories about your brand and how you’re special
Scattered and unfocused outreach
Targeted outreach informed by rigorous research to patterns t hat can help you
Marketing materials that don’t cater to an English-speaking
global audience
High quality English language materials, brochures, videos, and other content
Our Partners and Clients
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Contact Us
contact@sunriseinspires.com
2341/2343, Taikang Financial Tower, 38 East Third Ring Road, Chaoyang District, Beijing, China
+1 917 725 3550
Sunrise © 2024